Such a fan base creates opportunities for them use the company as stepping stone into the entertainment industry or as a way to fund studies in university. Whatever you feel about the Hooters brand it is hard to deny its impact, and the potential for building a huge fan base for the waitresses. The majority of the women who have achieved the most success from working at the company are often intelligent and hard-working individuals that used the brand to push their careers in other endeavours. Nevertheless, many waitresses who have worked there have achieved huge success through the company’s yearly bikini pageants and famous calendars which are published for charity. It’s hardly a surprise that the Hooters brand has come under fire for its use of sex appeal to sell a product, and many believe that it’s a concept that belongs in the 80s and 90s. The company’s biggest selling point is the waitresses who became known as the Hooters Girls who became recognizable by their uniforms of tight vests and orange shorts. Hooters America now owns 160 restaurants and franchises over 430 establishments.
